Nico Rosberg supports SUN AG's #raceforsoil campaign

Campaign launch at the GREENTECH FESTIVAL 2024

Berlin, May 16, 2024. At the GREENTECH FESTIVAL 2024, the Swiss food producer SUN AG is launching a global campaign with the motto #raceforsoil. The campaign aims to draw attention to the threatening decline of fertile agricultural land.

Prominent supporters of the initiative

This mission is already supported by numerous prominent people such as Joey Kelly, Timo Scheider, Hansi Hinterseer and now also by Nico Rosberg (Founder GREENTECH FESTIVAL).

The threatening development of our arable land

Annual loss of fertile soil

For more than 50 years, we have been losing approximately 1% of the fertile agricultural land that serves as the basis for our survival. This corresponds to approximately 10 million hectares per year.

Soil as a non-renewable resource

Soil is a non-renewable resource for our generation and the next, as it can take over 100 years for one centimeter of fertile soil to develop.

Nutrition and land use

A Western diet requires up to one hectare of fertile soil per person. However, only 0.18 hectares per person are available worldwide.

SUN Minimeal as a sustainable solution

Innovative product development

Using the latest technologies, SUN AG has developed a naturally complete meal replacement called SUN Minimeal.

Benefits of the plant-based nutritional solution

It is a purely plant-based food that has been specifically developed to naturally provide all essential nutrients in the right amounts at only 800 kcal/day, while saving 90% of food waste, garbage, and valuable agricultural land.

Economic and health benefits

Compared to fruit and vegetables, approximately 90% of sugar and 50% of costs are saved.

Ideal nutrition for on the go

Especially if you want to eat naturally, sustainably and without much effort while on the go, SUN Minimeal is the ideal companion.