Kassel, June 27–28, 2026 – The INLINE Congress 2026 was entirely dedicated to longevity, HYROX and artificial intelligence – and right in the middle of it: SUN AG. With one of the most visited exhibition booths, high-caliber presentations, and an enthusiastic audience, the company made a clear statement and underscored its role as a leading innovator in healthy nutrition and longevity.
At the center of attention
Throughout the entire congress, the SUN booth was one of the most popular attractions at the event. The turnout was consistently high – especially immediately after the presentations by SUN speakers and brand ambassadors, when visitors flocked to the booth. A special highlight: Over 3,000 SUN Minimeals were handed out to congress participants. The response was so great that various speakers – even outside of the SUN program – actively mentioned the Minimeals in their own presentations. A clear sign of how present and positively perceived the SUN brand was at the congress.
Keynotes with substance: Wolfgang Grabher and Prof. Dr. Roland Hennes
Two of the congress's highlights came directly from SUN:
- Wolfgang Grabher, founder and CEO of SUN AG, offered insights into the company's vision and mission in his keynote and captivated the audience with his authentic and entrepreneurial perspective on the future of nutrition and longevity.
- Prof. Dr. Roland Hennes, Director Clinical Nutrition & Hospital Strategies at SUN AG, shared the stage with Prof. Dr. med. Jörg Spitz – one of Germany's most renowned vitamin experts. Together, the two medical professionals delivered well-founded and clearly understandable statements on health, healthy nutrition, and longevity.
Following their presentation, Prof. Spitz and Prof. Hennes received very positive feedback from congress participants in personal conversations at the SUN booth – particularly regarding the easily understandable communication of complex medical correlations related to nutrient-complete nutrition and its positive effects on health and longevity.
Thunderous applause for the brand ambassadors: Joey Kelly and Jochen Schweizer
SUN's brand ambassadors also provided goosebump moments: Joey Kelly and Jochen Schweizer captivated the audience with their presentations, each earning thunderous applause. Both extreme athletes and entrepreneurial personalities embody the values that SUN stands for: health consciousness, energy, and an active lifestyle.
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“The success at the INLINE Congress 2026 clearly shows us how great the need is for high-quality, understandable solutions for a healthier and longer life. The interest at the booth, the enthusiasm for our products, and the consistently positive reactions to our presentations encourage us to consistently continue on our path. We were particularly pleased by the great interest in our SOIL Rewards program – it shows that people and companies are ready not only to promise sustainable action but to make it measurable and digitally verifiable. ‘That's exactly what we aim for: Be useful,’ explains SUN CEO Wolfgang Grabher.”
Enthusiasm for the SOIL Rewards Foundation
Another crowd-puller was the presentation of the SOIL Rewards Foundation, a non-profit initiative designed to make sustainable actions by people and companies transparent, measurable, and digitally verifiable. Guided by the motto "Be useful" – inspired by Arnold Schwarzenegger's call to create concrete solutions instead of mere declarations of intent – the foundation combines nutritional science, arable land protection, and digital transparency in a new impact model.
The SOIL Rewards Foundation was presented as a non-profit initiative for measurable sustainability, along with the platform soilrewards.com as an international community for sustainable action, where the first 100,000 Founding Members can register and secure free SOIL Rewards. At the core of this is a blockchain-based transparency and reward system built on the Solana blockchain, which links sustainable consumption behavior with verifiable environmental impacts and creates new approaches to the transparency of resource consumption and arable land use.
Interest at the booth was accordingly high – not only among private congress participants who registered for the SOIL Wallet but also among companies: Numerous firms inquired directly on-site about the possibilities of being listed as an acceptance point for SOIL Rewards themselves, demonstrating that the model of measurable sustainability also generates great interest from a corporate perspective.
SUN MINIMEAL | Eat Smarter. Feel Better.
