
SUN MINIMEAL becomes the race title partner for the 2024 SUN MINIMEAL Berlin E-Prix. This partnership marks a significant collaboration between the world of sustainable motorsport and innovative nutritional solutions.
The 2024 SUN MINIMEAL Berlin E-Prix will showcase high-speed electric racing at its best and further fuel enthusiasm for sustainable motorsport. SUN MINIMEAL will play a pivotal role in engaging fans and participants with nutritious meal solutions that complement the high energy demands of Formula E racing.
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SUN AG, the Swiss food producer behind SUN MINIMEAL, is known for its commitment to reducing resource consumption in nutritional nutrition by 90%. SUN MINIMEAL products are the first naturally nutrient-rich, pocket-sized meals on the go, designed to replace unhealthy diets with a safe and transparent nutritional supply based on a purely plant-based formula. This commitment to sustainable, health-conscious food production reflects Formula E's ongoing efforts to promote environmental protection and innovations in sustainable mobility.
This new partnership complements SUN MINIMEAL's existing commitment to the Extreme E series, where the company fields a team in the all-electric off-road racing championship that prioritizes environmental awareness, sustainability, and inclusion.
Tiziana Di Gioia, Chief Revenue Officer of Formula E, said: "The partnership with SUN MINIMEAL is a powerful synergy that embodies our shared commitment to sustainability and innovation. Together, we are setting new standards for how sporting events can engage with fans while upholding the brand's principles of health and environmental awareness."
Wolfgang Grabher, Chairman and CEO of SUN AG, said: "SUN MINIMEAL's mission to revolutionize nutrition fits perfectly with Formula E's commitment to sustainability. We are excited to bring this innovative concept to the public through our partnership with Formula E and look forward to enhancing the race-day experience with our groundbreaking products."